Animation

Everyone loves animation and it looks so pretty on a website, but does it work. There are a number of important issues that you should consider before you decide to introduce animation to your website, including:

• Quality Animation is expensive to design and create
• Animation adds to the page load times
• Animation often requires additional software and plugins to play
• Animation is difficult and expensive to maintain and kept up-to-date
• Animation makes it difficult if not impossible for search engines to find text content within
• Animation can serve to distract the user from reading the page content
• A logo that moves in some way
• A slide show of images highlighting products or services
• Help videos or product information video
• Animated Banners, advertising important features of the website or third party websites.
• Interactive and animated navigation systems

NFT has university qualified animators who specialize in Flash animation. There are three types of animation in Flash - Motion, Shape and Frame-by-Frame tween.

When using animation 3 primary objectives must be addressed.

• Building brand recognition - Using animation to create a memorable user experience and generate positive feelings towards the website and the company
• Product/service Information - To help sell more products and generate more revenue using video to convey important information about a product or service that is difficult to do with text and images
• Advertising - To sell more product and generate more revenue using animation to up sell or cross sell product/service offers